Tuesday, January 23, 2007

MCN raises second round of funding

Mobile Content Networks, Inc. (“MCN”), a leading provider of mobile
search solutions, announced today it has closed its Series B funding
round led by Meritage Funds with the participation of Dentsu.com,
Netage Capital Partners, UniqueLab, Suneight and Intellect Capital
Ventures. The company will use the funds to further expand the
development and marketing of MobileSearch.net, the wireless industry’s
first real-time search management platform.

The company will use the funds to give other white-label search
providers (specifically Medio Systems, JumpTap and FAST) a run for
their money and show that an open mobile search scheme – that is, one
that doesn’t lock users or operators into search results determined by
one or two search engines

MCN Product Architecture:

"The MobileSearch.net platform is comprised of a set
of unique components, designed to rapidly deliver the optimum mobile
search experience, while keeping service providers in complete control.

User Interface Controller handles search and browse capabilities and
supports virtually all mobile devices, providing minimal clicks to
content, contextual navigation, and localized content. All elements in
the user display can be configured, and custom phone client software
can be easily supported.

The Query
Broker and Taxonomy Components combine patent-pending query
classification and dynamic source selection to improve relevancy, with
a highly scalable connector framework and a growing library of content

The Monetization Engine
dynamically applies your business rules to place banner ads, premium
placement, sponsored, pay-per-click, pay-per-call, and direct links to
organic and paid content anywhere in the world.

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