" The talks, will detail how the networks can create a mobile phone search engine to rival Google and Yahoo! We understand that Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and Cingular are all involved in the talks. Call revenues are declining and most networks are trying to find ways to make more money without having to increase prices in the long term. Most make significant income from data services but with Google announcing increased revenue from mobile advertising the networks understandably want a cut from the traffic they are driving."
Last time, ISP's lost the war with application service providers. This time Telecom Service providers are arming themself ,well in advance.
It was because Application providers won the last battle, that we have a truly free internet. Hope this time Google Prevails !!!