Thursday, February 1, 2007

Mobile Advertisement: Evolving Strategies

The MEX blog post "Can mobile advertising evolve beyond the mission?" has raised some good points.
I am capturing the key points. ( Read the full article here )

1) Location, time available and mission are three key elements of mobile advertisement.

2) Knowing the context in which user has sent a query, is a must. For this, service providers have to datamine into users history.

3) The advertisement should by itself should be part of the solution user is searching for. Else it would be a distraction,

4) Entertainment service could be one such form of advertisement.

I do not agree much with the point that datamining into users history, is the only way. It seems too costly and un-optimised approach. But, there is little to suggest, how else this could be then done ;(

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