Thursday, February 1, 2007

Boorah, Local search

BooRah is a local search focusing on restaurants.

"BooRah's patent-pending natural language processing technology automatically summarizes a collection of online reviews from bloggers, professional critics and consumers, and allows consumers to search based on personal preferences. By capturing the community vibe and social essence of existing online groups, and comparing the results to individual search criteria, BooRah delivers unsurpassed relevance with the broadest community reach."
If you are searching for local restaurants in neighbourhood you get,
a) On Left side, list of all restaurants, with ratings, type of food served.
b) In the middle page, based on your choice the restaurant profile is displayed.
c) And then there are review, map, directions for the restaurant.

Also, you can refine your query based on 'what's open now'.

As there search tool becomes more proficient, they plan provide more services !
"Our system uses patent-pending Natural Language Processing technology to generate quantitative scores for domain specific attributes from plain English text, automatic summary from most relevant user sentiments and enables a highly customizable search based on personal preferences. This technology can be extended way beyond restaurants and will revolutionize the concept of search"

I see them evolving into a mobile search provider.

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