Friday, February 9, 2007

Google Mobile Search Offerings

Things you can do using google search:

text GOOGL (46645) to get
including addresses and phone numbers, word definitions, numeric and other conversions, weather, and even sports scores.

1)Business Search:
Text-message the name of the business and its city and state to GOOGL,

2) Restaurant search:
 text something like pizza 94618 to receive the names, addresses, and phone numbers of all the pizzerias in that area.

3)Define a word:
To get a definition, text GOOGL with the command define: followed by the word (with no space between),

4) Conversions:
if you want to convert pounds to kilograms, or liters to quarts, or even find out the number of miles in a light-year, text GOOGL and enter 2 liters in quarts.
To convert foreign currency at the current exchange rate, text: $100 in euros

5) Weather Forecast
To find out the forecast for a region, text weather and the city name, such as weather Peoria, IL.

6) Sports search:
To find out how your team is doing, simply text its name.

Eric Schmidt - CEO says,

"It is clear that 2007 will be the year that mobile search query traffic grows substantially. Our current model is to use targeted text ads and we have evidence that the monetization of those ads is higher than in non-mobile uses. So it looks like the advertising revenue on a per-search query is likely to be significantly higher on mobile than on non-mobile.

As part of that, we are investing in new categories of using mobile devices. For example, YouTube content is being used and can be viewed on mobile devices in various partnerships that we're doing. Those are as much opportunistic for us, and they're not really driving revenue yet; although in theory, you could imagine a combination of video, video advertising on a mobile phone that would have the best entertainment value but also very, very high monetization rates. We're unlikely to split it out. It's not material today in a financial sense, and more importantly, it's still emerging.

We are making a significant investment in technology around mobile because of the growth rate of mobile and the ultimate scale of that business. You won't really see its financial impact until '08. "

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